(ClassDojo declined to provide its revenue numbers, but said they have doubled or tripled each year.)Īs early as the fall of 2020, however, before they’d announced their fundraise from Buckley, Chaudhary and Don were privately discussing a new vector of growth for ClassDojo: virtual spaces. (The company says it is losing money as it invests in growth, by choice, today.) During the pandemic’s lockdown the following year, as the company raised a $30 million funding round led by solo capitalist Josh Buckley, sales more than doubled. But with a small team of about 30 and a low rate of spending, ClassDojo reached positive cash flows in just four months, it told TechCrunch. When ClassDojo did finally start charging for its software in 2019, it did so through a premium version of its app called ClassDojo Plus, which today costs $7.99 per month or $59.99 per year and provides more detailed progress reports, extra content and additional family accounts.
“One thing I really admire about these guys is that they’ve gone at their own pace.” “They were very disciplined in being long-term-oriented and highly unclear about what was going to happen from a revenue perspective,” says General Catalyst managing partner Hemant Taneja, who first invested in ClassDojo’s seed round in 2012 and led its Series B four years later. When Forbes profiled ClassDojo in its magazine in 2017, the company’s offerings reached more than 10 million kids. profile wondered if ClassDojo’s path to dollars might be to grow into a Netflix-like hub for education content.
But for years, as they rolled out to more teachers in more countries, Chaudhary and Don missed one key ingredient for corporate success: sales. They appeared on the Forbes 30 Under 30 list in 20. Just three months after meeting, the two moved together to California’s Bay Area to attend an education-focused accelerator now part of Y Combinator, called Imagine K12, in 2011.įocused initially on helping teachers collect student feedback, the duo raised funding from a gaggle of venture capital firms including SV Angel, Shasta Ventures and General Catalyst. Both 25 at the time, and with a similar entrepreneurial itch, they discovered a common interest in building new technology for educators. Cody Pickens for ForbesĬlassDojo got its start after Chaudhary, a teacher turned consultant for McKinsey, met Don, a self-taught programmer who had worked as a developer on the RuneScape online game franchise before returning to university to pursue a computer science Ph.D. ClassDojo founders Liam Don and CEO Sam Chaudhary don’t have kids of their own, but test ClassDojo’s products informally with nieces and nephews alongside the company’s more formal tests.
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